"2019 Silk Road Brands" is Launched Officially

2019-02-11 17:41:00

Origin: Silk Road Cities Alliance

The year 2018 marks the 40th anniversary of China's reforms and opening up and launches first in history China International Import Expo. The strategy of Belt and Road Initiative that helps Chinese products to "go out" and foreign products to "come in" has entered a new stage.  

Subsequently, Chinese Association of Market Development together with the Silk Road Cities Alliance, and Embassies and Consulates of the countries along the Silk Road in China are jointly launching the 2019 Silk Road Brands platform, which will aim at promoting economic and trade exchanges between cities and enterprises along the Silk Road. The press conference is to be held in Beijing on January 24th, 2019. 

Selected brands shall have access to the following services:  

1. Display at the Belt and Road Initiative activities, organized by SRCA and its partners  

2. Promotion via "Silk Road Brands" WeChat Platform  

3. Gift marketing    

4. Recommendation to enter large wholesale markets in China by the Chinese Association of Market  Development  

5. Recommendation to Embassies and Consulates of countries along the Silk Road in China  

6. Recommendation to Chinese supermarkets or online sales channels  

   

Selection Methods:

Products can be recommended by:  

Chinese Association of Market Development, Silk Road Cities Alliance, and provinces, cities or regions  

Embassies and Consulates of the countries along the Silk Road  

Self-recommendation  

   

Five criteria for the selection of Silk Road Brands:  

Quality (according to international quality standards)  

Awareness (acquired regional, national or international awards)  

Coverage (countries covered)  

Sales volume (the number of units sold within a year)  

Authenticity (intellectual property rights, product patents)   

   

To apply kindly prepare the following documents:   

Application Form for “Silk Road Brands  

Business operating license and relevant product certificates   

Text and photo materials of the “Silk Road Brands” Products  

   

Application procedure 

The enterprise shall submit the documents above and send them to a designated email with an official stamp of the company 

Group of experts shall evaluate the product according to the five criteria above  

After the approval, the product shall be granted with the certificate of “Silk Road Brands” and promoted publicly  

 

Startup date 

We will hold the "Silk Road Brands" launching press conference along with other promotional activities on Jan 24th, 2019. Welcome to contact us!  

   

Contacts 

Tel: 010-52078100  

Mob:  15510027616 (Mrs. Ning, Ch), 13661319650 (Mr. Song, Ch), 17070061165 (Ms. Polina, En)  

E-mail: silkroad@srca-info.com  

 

Relevant Documents:

1. Application Form

2. Silk Road Brands Logo Product Promotion Service Plan